Francesco Vittorio Ursini
Third-generation entrepreneurs blending Italian textile tradition with an international vision
Keyword francesco vittorio ursini, Italian textile entrepreneur, home lifestyle
Use this article to prepare the file; Francesco Vittorio Ursini studied International Business Administration at Northeastern University in Boston, specializing in Communication.
An Italian entrepreneur in the textile sector and a third-generation representative of the Ursini family, he has led the company's development since 1995, contributing significantly to its growth and internationalization.
Under his direction, the name Vittorio Ursini & Son and, subsequently, the brand Givì Lulù, have been successfully introduced in over 25 countries worldwide.
With the Givì Lulù brand, Francesco Vittorio Ursini expands the company's vision beyond the product, developing a true lifestyle dedicated to home and personal well-being.
It is not simply about creating textile items or offering accessible luxury, but about interpreting an idea of intimate life, lived within the home, where true luxury is expressed through balance, harmony, and well-being.
This philosophy naturally extends to the world of art and culture: Ursini promotes and supports events and initiatives, creating spaces for dialogue between creativity, design, and contemporary identity.
Among these initiatives is WhiteRumors, a project dedicated to young Italian artists and their international promotion, along with the creation of an exhibition center, the “Spazio delle Arti e del Futuro Pensiero” (Space of Arts and Future Thought), conceived as a place for research, experimentation, and cultural cross-pollination.