About Us

The Ursini family has been active in the textile industry for over 90 years, ever since the company was founded by Camillo Ursini in 1928. Here we trace the history and evolution of the company, which is still family-run.

AURORA
In the 1960s, Camillo's two sons, Vittorio and Antonio, joined the company and founded a new company called Aurora. They marketed fine bed, table, and bath linens to Italian distributors, expanding their production through the use of cutting-edge technologies, including towel weaving and embroidery.

VITTORIO URSINI EMBROIDERY
In the 1970s, Vittorio launched a new initiative dedicated to exclusive promotional products, under the Vittorio Ursini Ricamatore brand. The products included beach and sports towels, bathrobes, and flags, to name a few.
Francesco Vittorio, Vittorio's son, joined the company in the mid-1990s, bringing with him experience in foreign markets, including the United States, where he had studied. Today, the company proudly exports to several countries around the world.

VITTORIO URSINI & SON
Today, the company is called Vittorio Ursini & Son and is managed by Francesco Vittorio. It employs over 60 people engaged in production and product development.

GIVÌ LULÙ

In 2012, Givì Lulù was born, the Ursini family's new brand dedicated to a line of modern, essential, and timeless linens. The project stems from the desire to combine the family's long textile tradition with a contemporary aesthetic based on minimalist elegance, quality materials, and attention to detail.

Givì Lulù offers curated collections, designed for an international audience seeking refined, functional, and easily combinable products. Each piece is born from artisanal craftsmanship combined with advanced production technologies, maintaining the philosophy that has guided the family since 1928: creating beautiful, comfortable, and durable textiles.

Today, Givì Lulù represents the natural evolution of nearly a century of experience in the sector, combining tradition, innovation, and a clean style that speaks to new generations.

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