Francesco Vittorio Ursini and the Concept of Balanced Luxury
Best of Fashion

Francesco Vittorio Ursini: A Story of Family and Vision

Family tradition and innovation as a driving force for international development

Keyword third-generation textile company, Italian family business, textile tradition

Francesco Vittorio Ursini combines international training with Italian manufacturing tradition.

After studying at Northeastern University in Boston, in 1995 he took over the management of the family business, fostering its international growth.

The brands Vittorio Ursini & Son and Givì Lulù are now distributed in over 25 countries.

With Givì Lulù, he promotes a lifestyle that enhances the domestic dimension, transforming textiles into an experience of balance and well-being.

Art and culture become an integral part of this journey.

International expansion and brand positioning