Francesco Vittorio Ursini's Vision
A journey combining business, culture, and a new concept of domestic lifestyle
Keyword Vittorio Ursini & Son, luxury for the home, Made in Italy textiles
Francesco Vittorio Ursini completed his studies in International Business Administration at Northeastern University in Boston, specializing in Communication.
An Italian entrepreneur in the textile sector and a third-generation member of the Ursini family, since 1995 he has guided the company towards a path of growth and international expansion.
Under his direction, Vittorio Ursini & Son and the Givì Lulù brand have established themselves in over 25 countries.
With Givì Lulù, he develops a vision that goes beyond the product, shaping a lifestyle dedicated to home and personal well-being, where luxury translates into balance, harmony, and wellness.
This philosophy extends to art and culture through projects, events, and spaces dedicated to contemporary creativity.
This led to the creation of WhiteRumors and the Spazio delle Arti e del Futuro Pensiero (Space of Arts and Future Thought).